The right positioning

To build your brand, it is important to communicate from a clear positioning, which you repeat everywhere. Your positioning serves as the basis for your communication, to generate visibility. It ensures a sharp image amongst clients, clear external communication, attracts new clients and provides clarity internally. But it is difficult to get to the heart of the matter yourself, to zoom out and position your own company sharply. Especially to make room for this, in all the full agendas.

With my Growth Steps Plan and ongoing support, I help with that. In a personal way, through a clear process. I help you to look from the outside in and am your sounding board and sparring partner. Together we make smart choices to present yourself strongly and recognizably. At the same time, I help to align all visions and strengthen the team spirit. As an experienced specialist, over the past 10 years I have helped more than 100 creative agencies make the right choices on their way to the next phase.

My Growth Steps Plan

Determining a sharp positioning starts with an internal and external analysis of the current situation. Then we discuss your business goals and strategic choices, all of which affect choosing the right positioning. This can be a completely new positioning, or a repositioning. We choose a sharp position in your market and determine together which growth strategy will get you there best. Together with the management team, we lay a solid and guiding foundation for your future.

1. Current situation
    We explore your company from the in-and outside. We look at what motivates you, your company culture, but also at the market, your customers and current and future trends.

2. Goals
    We set your company goals on different levels – ready for now, but also the future.

3. Growth Strategy
    Together we develop a growth strategy that will act as a guide for your team - for business development, partnerships, marketing - and new business strategies.

4. Positioning
    We decide on a positioning that has stand-out, including a brand positioning statement as well as a brand identity.

5. Communication strategy
    We define your communication strategy, the team required to execute this strategy, topics regarding thought leadership, your communication channels, your KPIs and your communication budget.

6. Planning and monitoring
    We put together a communications calendar, as well as a to-do list. After launch, we monitor the results and make any adjustments if necessary.

At the end of this process, I deliver a strategy document, a brand document and action list. These documents can be used by different departments, to further work on the growth of your company. For example: your communications department can execute the communication plans immediately. Management can share a strong brand story – in-and externally – as well as the growth strategy. Your sales department will have a clearer focus with regards to new business, HR with regards to targeting future employees. Your company spokespersons can tell a clearer story through appropriate thought leadership topics.

The complete process consists of seven three-hour sessions. These we complete within two months. However, we can also focus on specific parts of the plan. It just depends on what your needs are. Want to know more about timings and rates? Please get in touch.

Partnership continuation

Many clients extend our partnership beyond the Growth Steps Plan for continued growth support. As a growth partner and external MT member, I give you access to my full network, continued support and advice - helping you to continue success on multiple levels. Working on a stronger brand, acquiring new customers, a shorter turnaround time for sales and improved visibility. Together we facilitate and accelerate the growth of your company. I offer several Growth Partnership packages. Please contact me if you would like to hear more.